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Digital Printing is the reproduction of digital images on physical surface, such as common or photographic paper, film, cloth, plastic, etc.
Since the early nineties, a growing sector of global print production has been Digital Printing, as distinguished from Lithographic printing.
Digital Printing is used by those requiring the following:
- Short to medium run color and mono work
- Fast turnaround
- Personalization (As the image is reproduced each time, variations can be easily introduced)
- Print on Demand (i.e. with an automated ordering system)
The advantage of Digital Printing over Litho for short run work is that no plates are needed therefore reducing the initial set-up costs substantially. The quality of Digital Printing is steadily improving each year, and is a cost-effective alternative to lithographic printing.
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